katin's blog

Word-Transformation: "Gamification"

It's all the buzz at sales and marketing conferences: the term "gamification." To them, it means clever and cost-effective ways of increasing customer engagement, mind-share, positive brand association, and gobs of customer profile data. All in a new, best way possible: by making it FUN to interact with the company brand. Right in the palm of the customer's hand (or right on their favorite desktop or laptop computer.)